Monday 1 October 2007

Hey Kids! Join The Army And Become Vin Diesel!

The Army on both sides of the Atlantic are going to great lengths to try and recruit the youngsters living in the UK and US. One of their many tactics includes a set of adverts on the television, whose goal is to gloss over the experience of open-air combat, so much so that fighting in the Army turns into Duke Nukem instead of a matter of life or death.

The UK army seems to be one of the major culprits here. One advert consists of a platoon launching a spy-plane, and then using an X-Box controller to pilot it. Oh, yes. It's true.
'Don't worry kids, we'll give you the cheat code for God Mode!' the adverts seem to scream. You can die, though. Don't forget that. A bullet to the head makes all the difference, but they're not willing to tell you that. Their macho insecurity forbids them from questioning the idea that they can win every war they get into. Even when it looks like they're losing.